Organic Backlinks and Link Building Strategy
Google in particular puts a lot of weight on the number of high quality 'in-bound links'. The theory is that if lots of respected websites are linking to you, then you must have something going on. Finding leading industry websites and important bloggers to link to you is more difficult than ever, but oh so worth it. Creating very high quality web pages is the best way so research, research, research your articles.
Off Page SEO
No matter what sector or industry you're in you can write articles that people will like and link to or share from their social media platforms. Of course you need to write about your products and/or services, but there's no reason you cannot attracted potential clients to link to you with a killer article. I would look to get your top level pages per category interesting and informative, many sites don't even have a page on their top menu items.
Blogging To Gain Organic Backlinks
Alternatively a blog gives you the freedom to express yourself in an entertaining way, show you know your industry with up-to-date posts that educate the novice or expert. Mix it up and post on a regular basis, once I've created these for you keep going with them or retain me to keep adding new posts. Just point me in the direction of relevant websites / content and I'll do the rest. Do not replicate, repeat your articles on blog sites, create content just for them that would not suit your own website.
Building backlinks is not a quick in-out process. Finding the right industry sites, writing great content and implementing the strategy is an ongoing project. I would recommend an initial report of a strategy, whilst picking one area/category/sector of your site to improve and build backlinks to. Allowing you to see initial results and me to gain full comprehension of your industry/sector, then progress the strategy over a prolonged period of time.
15 hours flat rate strategy and report £700
A £50 discount versus our hourly rate.
25 hours flat rate strategy, report and initial implementation £1100
A £150 discount versus our hourly rate.
Strongly recommend a minimum ongoing retained contract of 4 hours per month to continue the implementation to get best results. Hours are charged at £50 per hour with a minimum 12 month period.